Change Is A Sound

Complaining about comics crossovers, tie-ins and events on the Internet is a bit like muttering about the price of gas or politicians - everyone does it, things get worse and the cycle repeats.

“But why?” cry the comics fans doing the complaining. “We tell DC and Marvel that we don’t like these things, that we don’t even want them! Why do they keep doing it?”

Why? Why?

This tweet at Midtown Comics nicely summarizes it.

DC and Marvel wouldn’t do these things if they didn’t sell. It seems deceptively simple, but it’s true - business either stop doing things that don’t make money or they don’t stay in business, because continuing to do things that lose money will eventually result in a business not having any, which it turn means it can’t really do much of anything except turn out the lights and lock the door.

So. Don’t like crossovers? Don’t buy them. Don’t like tie-ins? Don’t buy them. Don’t like the idea of “Before Watchmen”? Think it insults Alan Moore? Then don’t buy it.

The solution to all this nonsense is simple and saves you money. Just. Don’t. Buy. It.